Maybelline "Boss Life" Add Analysis
Maybelline "Boss Life" Add Analysis
The Maybelline make-up advert which utilises a male makeup wearing model (Manny Gutierrez) also none as Manny Mua who had three million followers on Instagram as well as two million subscribers on Youtube.
In the advert by Maybelline promoting there new mascara for there "boss life" campaign featuring Manny and beauty blogger Shayla Mitchell.
In the add the two of them walk into a hotel room in the middle of New York, you can tell this because of the stunning view of New York's high rise buildings. Then the bell boy comes in with all the bags, except one of the bags is gold and shiny which they get out and put on the bed.
Then the two of them open the case which has a key light in ti to enpharsize the shine from whats in the case. the shine is also used to connote a treasure type feel to the suitcase.
Then Manny and Shayla empty the contences onto the bed. they then both jump onto the bed like a sex scene from a film but the mascara is connoted as the sex.
The pair of them then come back into the room and the words "bossed up" are said which means get changed in to posh clothes and use the mascara to make them look good. they both came back and wearing gold shiny clothes and jewellery.
then the camera pans to the bell boy who is also bossed up also the room has changed and become b ossed up as well.
Maybelline also used Manny because of his large fan base which they wanted to to bring over to Maybelline to make one massive fan base so there is a larger audience.
The Maybelline make-up advert which utilises a male makeup wearing model (Manny Gutierrez) also none as Manny Mua who had three million followers on Instagram as well as two million subscribers on Youtube.
In the advert by Maybelline promoting there new mascara for there "boss life" campaign featuring Manny and beauty blogger Shayla Mitchell.
In the add the two of them walk into a hotel room in the middle of New York, you can tell this because of the stunning view of New York's high rise buildings. Then the bell boy comes in with all the bags, except one of the bags is gold and shiny which they get out and put on the bed.Then the two of them open the case which has a key light in ti to enpharsize the shine from whats in the case. the shine is also used to connote a treasure type feel to the suitcase.
Then Manny and Shayla empty the contences onto the bed. they then both jump onto the bed like a sex scene from a film but the mascara is connoted as the sex.
The pair of them then come back into the room and the words "bossed up" are said which means get changed in to posh clothes and use the mascara to make them look good. they both came back and wearing gold shiny clothes and jewellery.
then the camera pans to the bell boy who is also bossed up also the room has changed and become b ossed up as well.
Maybelline also used Manny because of his large fan base which they wanted to to bring over to Maybelline to make one massive fan base so there is a larger audience.
Good work on connotations. Try to be more detailed in description of shot size and angle. You overuse "then" rather use transition type - we cut to - the shot 'fades to'
ReplyDeleteYou could have written a little more and explained how Manny's blog profile and his fan base were used by Maybelline to extend their audience reach.